Privacy-Safe
Privacy-Safe Behavioral Intelligence
47 tags that understand your customers without compromising their privacy
What are Intelligence Tags?
Intelligence tags are anonymous behavioral signals derived from user actions. Unlike traditional ad platforms that use personal data, we use patterns:
Traditional
"Raj Kumar, raj@email.com,
9876543210, lives in Bangalore"
BOB ORBIT
"TagSet #A7B9: [PremiumCoffee
SocialSharer, Age25to34]"
Tag Combination Builder
Select 2-5 tags to see combined audience size and recommendations
DPDP Compliance
| Aspect | Traditional Data | BOB ORBIT Tags |
|---|---|---|
| Contains PII | ✓ Yes | ✕ No |
| Can identify individual | ✓ Yes | ✕ No (differential privacy) |
| User can delete | ! Complex | ✓ One-click deletion |
| DPDP 2026 Compliant | ✕ No | ✓ Yes |
Ready to Target Your Ideal Customers?
Start building tag combinations for your campaign