From Ad Impression to Confirmed Sale
Track every touchpoint in under 30 seconds, across all 9 platforms
Live Attribution Flow
User Place Order
0sUser taps "Order" on Zomato for a premium coffee delivery. Order data enters the core platform normally.
Order ID: #ZOM-98421 • ₹420 • Americano + Croissant • Time: 8:23 AM
Tag Match
5sShadow DB picks up the order. ML model generates behavioral tags from purchase patterns.
Campaign Check
10sAttribution engine checks if this user saw a BOB ORBIT ad before this purchase.
Multi-Touch Match
15sEngine checks for other touchpoints across platforms to build attribution score.
Attribution Score
25sMulti-touch attribution model assigns weights and generates a final score.
Credit Deduct & Log
30sConfirmed conversion. Credit deducted from Coffeza. Dashboard updated in real-time.
Attribution Models
Choose how conversion credit is distributed across touchpoints
Cross-Platform Advantage
Traditional attribution only works within one platform. BOB ORBIT connects the dots across all 9 platforms:
// Customer Journey Example:
Day 1: Sees INOX pre-movie ad (Brand awareness) → 20%
Day 3: Engages with Instagram Reel → 15%
Day 5: Sees PhonePe checkout banner → 25%
Day 7: Orders on Zomato → 40% (Conversion)
→ Without BOB ORBIT: Only Zomato gets credit (100%)
→ With BOB ORBIT: All 4 platforms get weighted credit
<30s
Attribution time
97%
Accuracy rate
2.4
Avg touchpoints/conversion
9
Platforms tracked